Twelve-time NBA All-Star and two-time Olympic gold medalist Chris Paul, and three-time gold medalist and two-time world champion gymnast Aly Raisman have invested in the plant-based meat company.
The legislation stated that it would clarify the definition of beef and pork for labeling purposes by requiring alternative proteins to display the word “imitation” on their packaging.
The FMI research is supported by work done earlier this year by 84.51º, a part of the Kroger Co., in partnership with the Plant Based Foods Association.
The plant-based meat alternative market will need to expand, diversify and solidify its target audience in order to steady itself, according to a new report from the financial service provider CoBank.
Highline’s other big news this summer is the announcement that it’s shifting its packaging from brown and blue tills with plastic overwraps to clear punnets and tills that are 100% recyclable.