New Jersey bread company Anthony & Sons Bakery has officially announced the launch of its latest brand, The Avocado Bread Company. The bakery offers a unique line of plant-based bread products that utilize fresh avocados.

The brand’s Avocado Seeds & Grains Bread, coming in a perfectly sliced 24-ounce loaf, is made with ripe avocados and an original blend of guacamole spices. Each loaf is packed with nutrients, including healthy fats, fiber and antioxidants, and coated with healthy grains including sunflower, oats and cracked wheat.

Underneath The Avocado Bread Company, the brand has also debuted a variety of other products, including Avocado Seeds & Grains Dinner Rolls, Take & Bake Avocado Bread and Avocado Seeds & Grains Ciabatta Buns.

“We are excited to officially launch our one-of-a-kind line of avocado bread products under The Avocado Bread Company,” says Ben Rizzitello, vice president of marketing. “Our delicious avocado bread is packed with 21 grams of whole grains per slice, making this line the latest power bread to hit the market. The initial response has been tremendous, and we are looking forward to getting our newly introduced products into the homes of consumers.”

The Avocado Bread Company's Seeds & Grains Bread is now available in select grocers nationwide for a suggested retail price of $5.99 – $6.99.