PLEASANT PRAIRIE, WIS. – Good Foods is welcoming students back to school with its second annual “Back to the Books” consumer sweepstakes.  

The promotion runs through Oct. 1 and includes prizes such as a $125 Target gift card and $75 worth of Good Foods products from the brand’s eCommerce website.  

“We were thrilled with the consumer engagement we received from our ‘Back To The Books’ promotion in 2020 and are excited to bring back the sweepstakes this year,” said Mandy Bottomlee, director of content marketing at Good Foods. “As schedules change and families jump back into the swing of things, we’re excited to position Good Foods as the one-stop shop for convenient, healthy and fun school lunches and family dinners.”  

To elevate the sweepstakes and drive foot traffic to stores, Good Foods is utilizing social media advertising and giveaways, influencer partnerships and email marketing. 

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