The plant-based meat alternative market will need to expand, diversify and solidify its target audience in order to steady itself, according to a new report from the financial service provider CoBank.
Highline’s other big news this summer is the announcement that it’s shifting its packaging from brown and blue tills with plastic overwraps to clear punnets and tills that are 100% recyclable.
In the US Retail channel, the company’s largest, the volume of product sold plummeted 34% to 10.5 million lbs, down from 16.1 million lbs the year before.
The Better Hawaiian Roll launch comes on the heels of the company’s June portfolio addition of The Better Bun line, which features high protein, low-carb bun varieties.
Giorgio Fresh and its partners aim to create visually appealing displays, position mushrooms effectively, maintain high quality, educate retail staff and consumers, and execute promotional campaigns.