Consumers have a variety of priorities in how they spend their food dollars, and they’re trying to find a balance between money, time, taste, nutrition and experience.
The company released a series of video ads that highlight the bold, unique flavor of blue cheese with a group of zany characters in a cave, representing where the cheese is aged.
Beyond e-commerce and Murray’s New York storefronts, the company’s new visual brand is making its way to the grocery retail stores that have Murray’s shops as well.