In FMI's “Power of Private Brands 2023” report, 53% of consumers said private label offerings are very or extremely important in determining where they shop.
As the plant manager of the Kinston facility, David Hoffman said driving quality and a food safety mindset among the team are top of mind, although his number one goal is to provide a safe work environment for plant employees.
Salmon has among the highest household penetration of all seafood categories, making it a great fish to promote “because it simply draws more eyes than a more specialty variety,” said Anne-Marie Roerink, principal at 210 Analytics.