The purchase of gluten-free products support not only those allergic to gluten but also serve a broader range of consumers who are looking to make specific lifestyle changes.
The partnership will utilize Brightseed’s artificial intelligence platform, Forager, to examine the chemical interactions between dietary plants and gut microbiomes, along with those interactions’ impact on human health.
A majority of parents with Gen Alpha children (age 9 and under) say it’s important to buy fruits, vegetables and other healthy food, but going to McDonald’s is another common occurrence.
The parallel trend of delicious and better-for-you offerings allows consumers to feel like they can enjoy a guilt-free treat without sacrificing indulgent flavor.