Christmas is a big holiday for turkey companies, as consumers buy turkeys for big family meals, and supermarkets do a great job of getting their stores ready for the rush. But in 2022, things are a little different for the category. Just like in the first two pandemic years, it looks like the category may take something of a hit.
Daymon’s 2022 Consumer Holiday Study, a survey conducted in October, found that 42% of Gen Z and Millennial consumers are hosting their own holidays this year, and their holiday shopping behavior is different than the older generations.
With less than a week until Thanksgiving, Pure Flavor is at the peak of its family-focused promotional campaign called ‘Eat Well Together to Be Well Together.'
Inflation continues to hamper overall grocery and fresh seafood sales, but the holiday season offers an opportunity for shoppers to splurge on items like crab, lobster, and shrimp.
For Carlisle, Pa.-based retail chain GIANT, seasonal promotions play a key role in helping to create differentiation and setting the stage for “theater presentation” within and across the store, said Ted Williams, GIANT’s director of nonfoods.
In 2022, American consumers are expected to spend an all-time high of 10.6 billion dollars for the Halloween season, according to Statista. This would be an increase of about half a billion dollars from last year.
Since February, a viscous and enduring stain of the highly pathogenic avian influenza (HPAI) virus has devastated nearly 250 commercial flocks and close to 300 backyard flocks, resulting in the destruction of over 47 million birds, according to the Animal and Plant Health Inspection Service (APHIS) of the US Department of Agriculture.
Busy shoppers have a lot on their minds during the holiday season, while many are also looking to stretch their dollars. To help deliver on shoppers’ appetites for holiday fare such as hams and roasts, retailers must strategically support consumers’ budgets and capture their interest in value added meats.