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Busy shoppers have a lot on their minds during the holiday season, while many are also looking to stretch their dollars. To help deliver on shoppers’ appetites for holiday fare such as hams and roasts, retailers must strategically support consumers’ budgets and capture their interest in value added meats.
Recent shifts in consumer behavior largely due to the pandemic have cracked open a plethora of opportunities for processors and retailers as they continue to navigate this new normal.
