One thing the global supply chain and labor situation has driven home is the importance of retailers getting their holiday pie orders in — the sooner the better.
Even with the Delta variant surging and new variants popping up, more people are vaccinated this year, and consumers are more familiar with what precautions need to be taken to stay safe.
Oppy’s ‘#BetterTogether’ campaign will include brand collaborations, influencer marketing, events and virtual experiences, digital media, and consumer marketing with sweepstakes and display opportunities.