Fresco y Mas opened its newest location on Wednesday, a Lauderhill, Florida location that places a strong emphasis on products targeting Caribbean customers.
While the store also carries the traditional Hispanic offerings for which Fresco y Mas is known, it also carries an expanded variety of specialty cut meats like goat an oxtail, islander products like jackfruit and root vegetables, and wide selection of Caribbean seasonings, spices snacks and beverages. The store also includes a hot food section offering popular prepared Caribbean foods.
“Listening to our customers, communities and associates plays a critical role in the evolution of our Fresco y Más banner. Our newest store in Lauderhill is a direct reflection of our customers’ feedback and incorporates the unique needs of this wonderful community," says Anthony Hucker, president and CEO of Southeastern Grocers, the parent company of Fresco y Mas. “We recognized a great need in the Lauderhill community for a grocery store that provides more than the traditional Hispanic offerings ... We are excited to give our customers a shopping experience they can count on by providing exceptional service and authentic products with the highest quality and lowest prices.”
An all-new cafe with expanded seating areas will serve Caribbean and Hispanic breakfast items like croquettes, Jamaican patties, pastries, drinks and hot and cold sandwiches. The Cocina offers daily specials of prepared foods including jerk chicken, goat stew and Caribbean rice, all made from scratch.
Expanded seafood offerings include a fresh assortment of crab and whole fish, while the new bakery department includes an expanded selection of locally made baked goods like flan, custom tres leches cakes and more.