JACKSONVILLE, FLA. - Southeastern Grocers (SEG), the parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores is opening its first Fresco y Más in Southwest Florida on Oct. 21.
SEG has tailored the new Lehigh Acres, Fla., Hispanic grocery store to provide the products and services that directly reflect the unique tastes and needs of the local community.
“At Southeastern Grocers, we are committed to cultivating a shopping experience that meets the needs of each community we serve and is tailored to the everyday lifestyles of our customers,” said Anthony Hucker, president and chief executive officer of SEG. “With a growing desire for Hispanic products in Southwest Florida, we are thrilled to introduce the Lehigh Acres community to our Hispanic grocery store – Fresco y Más. The new store will feature all the aspects customers love about our Fresco y Más stores as well as personalized offerings fit for the Lehigh Acres community.”
The Lehigh Acres Fresco y Más will include a full-service Latin butcher shop (Carnicería) featuring an expanded selection of custom cut meats, an all-new bakery (Panadería), and a new cafe serving freshly brewed Cuban coffee.
In advance of the store’s grand opening, Fresco y Más will distribute 25,000 pounds of fresh produce and shelf-stable food to the local community during a drive-through mobile food pantry event in partnership with Lehigh Community Services.
As a continued COVID-19 safety precaution, customers are asked to maintain social distancing protocols while enjoying the new store.