KINGSVILLE, ONT. — DelFrescoPure is expanding its G.R.EAT! Grab.Rinse.EAT! tomato line with red, yellow and orange grape tomatoes
The company will debut the line expansion at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show Oct. 19-21 in Anaheim, Calif.
The new yellow and orange grape tomatoes will be sold in a sustainable 1-pound top seal pint. The red grape tomatoes will also be offered in 1.5-pound top seal bowl, according to DelFrescoPure.
The company said the G.R.EAT! Grab.Rinse.EAT! packaging will be 100% recyclable, “with a 26 Micron Laminated top seal, featuring a PET-to-PET structure with a high transparency film barrier with anti-fog.”
The DelFrescoPure team will be at booth #489 at the Global Produce & Floral Show to showcase the tomatoes along with the brand’s other greenhouse grown vegetable lines, including Euro Bean: The Gourmet Slicing Bean.
“Each time we participate in shows like the Global Produce & Floral Show, we like to give the customer an experience through our booth set up which is reflective of our rich family history, our recipes we’ve developed to sample at the show, and showcasing our fresh tasting produce, giving our customers both current and new, a memorable experience,” said Ray Mastronardi, vice president of sales at DelFrescoPure. “It is important to be at the Global Produce & Floral Show because it allows us a chance to connect with our customers and showcase our premium greenhouse-grown produce. It also allows us to interact with those that aren’t familiar with the DelFrescoPure brand and educate them on our process, introduce them to our produce and have them sample our commodities.”