Chester’s Chicken, whose fried chicken is sold in grocery stores and other retail and foodservice channels, has rolled out a new version of its Fried Chicken Sandwich.

The new sandwich has a “new bun, new bird, and new sauce,” according to the company. It’s made with a specially marinated and double-breaded whole breast fillet, topped with Chester’s bold and tangy award-winning signature sauce and crunchy crinkle cut dill pickles, all on a Martin’s Famous potato roll.

The result, according to the company, is a juicier, crispier, more flavorful version of the chicken sandwich that made Chester’s famous.

“If you love fried chicken sandwiches, prepare to meet the new boss,” said Scott Richard, director of culinary innovation for Chester’s. “We’re constantly looking at ways to innovate and make our menu even better. We made all the right tweaks to perfect our new fried chicken sandwich and the taste is a knockout we know guests will crave.”

In 2022 Chester’s ran two successful chicken sandwich LTOs. The first was the Honey Stung Chicken Sandwich, made with Frank’s RedHot Stingin’ Honey Garlic Sauce, and honored in Convenience Store Products’ annual “Retailer Choice Best New Products Contest.”

The second was the Buffalo Mac Chicken Sandwich, featuring Chester’s signature fried chicken tossed in buffalo sauce and topped with a generous scoop of mac & cheese and a slice of white American cheese.

This article is an excerpt from the September 2023 issue of Supermarket Perimeter. You can read the entire Fried Chicken feature and more in the digital edition here.