Chilies get their heat from capsicum, a crystalline chemical compound that stimulates nerve endings in the mouth and skin. Other forms of “heat” include allyl isothiocyanate, a compound found in mustard, horseradish and wasabi, and gingerol, the aromatic in ginger root.
Offering quality brioche as an upgrade is the perfect way to increase basket spend because it also drives incremental sales in other areas of the store, St Pierre said.
Krispy Kreme is launching a limited-edition six-pack featuring the Buddy Snow Globe donut, Festive Lights donut and Santa Belly donut in select grocery stores.