Brooklyn Brands’ desserts, which include baked foods such as babka and black and white cookies, are available at over 10,000 US retailers in both branded and private label packaging.
Propelled by data-driven insights and innovation, private label products hold the potential to differentiate through surprise and delight while building customer loyalty and competitive advantage.
Typical challenges are poor releasing (especially for products high in sugar), off flavor or risk of allergy, misting, lack of spray ability, disappearance or puddling of the oil when the trays are not used directly, build up on the trays after baking, price, and other factors.