For seasonal promotions, figure out where you want to start and begin to plan your marketing. Try the following strategies to get the best return on investment:
As online grocery sales surge — even for products in the fresh perimeter that consumers have traditionally preferred buying instore — it’s more important than ever for retailers to find ways of bringing people back to brick-and-mortar stores and keeping them there.
For Carlisle, Pa.-based retail chain GIANT, seasonal promotions play a key role in helping to create differentiation and setting the stage for “theater presentation” within and across the store, said Ted Williams, GIANT’s director of nonfoods.
Sigma Foodservice US, based in Phoenix, is hosting a second iteration of its Fiorucci brand’s ‘Savor Every Minute’ marketing campaign targeted at consumers.
Refrigerated salad dressing brand Litehouse Inc. has launched a football-themed marketing campaign called “Litehouse in the House” to boost sales and brand awareness through February 2023.
For many American consumers, fall is all about the beginning of football season. Shoppers will be turning to the deli and prepared foods sections of their local supermarkets for hot food items to enjoy while watching the games and hosting friends. A classic go-to entree for many football fans — and consumers who just enjoy the season for the food — is hot chicken wings.