Introduced as Bold Familiar Favorites (BFF), the new products were developed to turn the flavors consumers already know and love into a healthy snack option.
The global market for sauces and condiments is on track to increase from $172.8 billion in 2021 to $240.7 billion by 2028, according to a recent Research and Markets report.
In the fall, the New York-based Specialty Food Association (SFA) Trendspotter Panel released its 2023 predictions for specialty food trends. Out of the nine top trends, several applied to the dips and spreads category.
Fresh Cravings partnered with Sarah Tracey, sommelier and founder of New York-based The Lush Life, to create videos on Instagram showcasing wine and other food pairings with Fresh Cravings products.