ANAHEIM, CALIF. — At the International Dairy Deli Bakery Association (IDDBA) show on June 4, Sabra Dipping Company, LLC offered samples of three new hummus flavors that are launching in late August 2023.
Introduced as Bold Familiar Favorites (BFF), the new products were developed to turn the flavors consumers already know and love into a healthy snack option that can pair well with anything from chips to crackers, wraps, sandwiches, burgers or fresh cut vegetables.
Sabra’s three new BFF flavors:
Two of the new flavors are made in collaboration with Hunt Valley, Md.-based McCormick & Company. The Barbecue Hummus features McCormick’s Stubb’s Bar-B-Q sauce, and the Buffalo Hummus features McCormick’s Frank’s RedHot sauce.
A Sabra representative described the Barbecue Hummus as, “delicious hickory-smoked barbecue flavor with a smooth creamy texture — the perfect dip with bold flavor for guilt-free indulgent snacking.”