In 2020, Delphos, Ohio-based Lakeview Farms introduced its Street Corn Dip, and Greg Klein, Lakeview’s chief marketing officer, calls it a “juggernaut,” with particularly significant success in the club channel.
Made with a blend of yellow corn, roasted corn, green chilis, cheddar and cotija cheeses, the dip comes in a 12-ounce microwaveable container and has no artificial flavors or preservatives.
It’s “everything you could want in a dip and more,” according to Lakeview. The recipe is inspired by a time-honored family recipe featuring high-quality ingredients and authentic Mexican flavors. The result is a delicious dip that’s perfectly paired with chips as an appetizer or enjoyed on its own as a side dish.”
In 2021, Lakeview followed up Street Corn Dip with its Rojo’s line of Cantina Dips, which includes Chicken Fajita, Beef Taco and Chicken Enchilada Verde.
It’s an exciting time for the entire category, Klein said.
“Customers are finally looking at innovation again after a long period of time during Covid, with supply chain issues and price inflation, where the main concern was keeping existing product on shelf at an affordable price.”
International flavors, plant-based and indulgence are all on trend in dips and spreads. Lakeview helps keep up to date via syndicated data, proprietary consumer research and customer insights and feedback.
Another cresting trend is premium, which works well for Lakeview.
“Price advances have not seemed to impact premium dairy-based deli dip/spread volume as much as other segments within the category. Increased distribution, innovative varieties, growing flavor assortment and consumer shifts amongst dip segments are fueling this growth.”