To better cater to its consumer base using Supplemental Nutrition Assistance Program (SNAP) benefits, Minneapolis-based Target Corp. has now made it possible for customers to use their SNAP payment on SNAP-eligible grocery items on Target.com.
In order to evolve and adapt to ever-changing consumer expectations, businesses need to take an end-to-end approach toward digital solutions, said Lesley Salmon, global chief information officer at Kellogg Co.
E-commerce for the food industry emerged as a powerful trend at the start of the pandemic, and for the baking sector interest in the abruptly emerging channel has picked up steadily.