To better cater to its consumer base using Supplemental Nutrition Assistance Program (SNAP) benefits, Minneapolis-based Target Corp. has now made it possible for customers to use their SNAP payment on SNAP-eligible grocery items on Target.com.
Previously, SNAP payments could only be used to checkout instore, but as of October 2022, consumers can now use their benefits to order groceries for Order Pickup, Drive Up and Same Day Delivery with Shipt with no minimum fee or subscription requirements.
“At Target, we aim to make our guests’ shopping easier by providing accessibility across all payment types,” said Gemma Kubat, Target’s president of financial and retail services. “Guests can now get their grocery shopping done on Target.com using SNAP benefits, sign up for additional perks and savings and make trips extra convenient using our free, fast and contactless same-day services.”
The company plans to make the new SNAP payment feature available in the Target app soon as well.
“Food and beverage is an incredibly important part of our guests’ lives, especially as we head into the holiday season,” said Rick Gomez, Target’s chief food and beverage officer. “I’m proud that we’re adding new digital payment options for grocery shopping so we can make the entire Target experience more accessible to all families.”