NEW YORK – Southern California retailer Vallarta Supermarkets Inc. has begun using, an end-to-end e-commerce solution for grocery retailers.’s platform aids Vallarta in managing advanced digital shopping orders, delivery and fulfillment without the involvement of a third-party e-commerce company. 

“Our partnership with Vallarta is a clear market endorsement of’s unique proposition,” said Charlie Ward Wright, president, North America, “Vallarta identified a need for advanced, customer-friendly e-commerce solutions that enable stores to maximize e-commerce profitability in an increasingly competitive digital marketplace, and we felt that our product offering suited Vallarta’s needs perfectly. I am delighted to welcome a major retailer like Vallarta to the family and look forward to seeing our relationship flourish in the future.” helps retailers keep e-commerce costs low while keeping up with technological demands from consumers. Plus, retailers are able to easily retain their own branding and track consumer data. 

“We have been searching extensively for an e-commerce provider capable of meeting customer expectations without eroding the profitability of our picking, fulfillment and delivery operations,” said Steve Netherton, chief information officer, Vallarta Supermarkets. “By partnering with we hope to raise our e-commerce performance to the next level while ensuring that customers enjoy a true Vallarta experience, whether they shop online or in-store.”