Ryan Kaji, 11-year-old YouTube celebrity from Ryan’s World, recently visited Dole Food Company’s pineapple farm in Hawaii to film an episode of his ‘Ryan’s World Island Adventure’ series.
Among businesses that post both organic and sponsored content, 72% say organic TikTok content is extremely valuable to their company’s overall marketing performance, while 55% say the same for ads.
Speaking at the Business of Baking for Beginners seminar at the International Baking Industry Exposition (IBIE) Sept. 17-21 in Las Vegas, Mitchie Curran of Mitchies Munchies, a cake and sugar arts specialist in Las Vegas, emphasized that consumers shopping online – a growing segment for the bakery business – have a short attention span. So make your messaging count.