LOS ANGELES — Ryan Kaji, 11-year-old YouTube celebrity from Ryan’s World, recently visited Dole Food Company’s pineapple farm in Hawaii to film an episode of his ‘Ryan’s World Island Adventure’ series.
Ryan’s YouTube channel has around 34 million followers, and Dole partnered with him and the pocket.watch studio to educate those followers on the pineapple growing process.
Through June 16, Dole will be promoting the partnership on its Royal Hawaiian Pineapple and Tropical Gold Pineapple labels in supermarkets all across North America.
Dole will also be sharing co-branded videos on social media featuring Ryan’s World mascot Combo Panda and Dole mascot Pinellopy Pineapple.
To tie everything together, Dole and Ryan’s World will host a sweepstakes for consumers to enter to win a trip to visit the Dole Pineapple Farm in Hawaii along with a full line of new Ryan’s World Island Adventure Toys.
“Dole is always seeking fun new ways to reach families and help educate on happiness and wellness through produce,” said William Goldfield, Dole’s director of corporate communications. “By connecting with such a recognizable brand for families as Ryan's World, pocket.watch provided Dole a powerful partner to help deliver the joy, flavor and pure sweetness of our pineapple.”