DALLAS – DMA Solutions, a full-service marketing agency serving the fresh food and floral industry, is diving into the Fresh Summit trade show, private label and social media planning in the next installments of its Marketing Matters webinars.  

The topics were created to help marketers and industry professionals plan for upcoming events and the new year through thoughtful discussions.    

Upcoming webinars include:  

Sept. 23: Fresh Summit: Let’s Talk, Marketers   

Join the DMA team and PMA Fresh Summit’s Director of Trade Shows, Jamie Hillegas, as they talk through the current realities of Fresh Summit. This conversation will center around the current challenges marketers are facing and offer solutions for Fresh Summit and beyond.  

Nov. 18: Private Label: Who Does It Benefit?  

Dan’l Mackey Almy will tackle the topic of “private label” and discuss the benefits, challenges and realities that impact fresh produce brands.  

Dec. 9: Social Media Planning  

The DMA team will be prepared to help attendees strategically plan social media content for the new year. They will share the resources and tools used to get the most out of social media platforms in 2022. 

“The topics we have planned for Q3 and Q4 are meant to ‘get real’ about some of the challenges our industry is facing,” said Dan’l Mackey Almy, president and chief executive officer of DMA Solutions. “With hot topics right now like Fresh Summit and private label, our goal is to walk alongside industry professionals and strategize solutions for the betterment of our brands and the industry.”  

Since Marketing Matters was launched in 2020, over 225 different companies within the produce industry have attended and participated in DMA’s webinars.  

Those interested in attending future Marketing Matters webinars can register at the link provided or email the DMA team at [email protected]. Previous webinar recordings and presentations are also available on the Marketing Matters page of the company’s website.