For seasonal promotions, figure out where you want to start and begin to plan your marketing. Try the following strategies to get the best return on investment:
As online grocery sales surge — even for products in the fresh perimeter that consumers have traditionally preferred buying instore — it’s more important than ever for retailers to find ways of bringing people back to brick-and-mortar stores and keeping them there.
For Carlisle, Pa.-based retail chain GIANT, seasonal promotions play a key role in helping to create differentiation and setting the stage for “theater presentation” within and across the store, said Ted Williams, GIANT’s director of nonfoods.
Sigma Foodservice US, based in Phoenix, is hosting a second iteration of its Fiorucci brand’s ‘Savor Every Minute’ marketing campaign targeted at consumers.
In 2022, American consumers are expected to spend an all-time high of 10.6 billion dollars for the Halloween season, according to Statista. This would be an increase of about half a billion dollars from last year.