The United States is projected to be a multicultural-majority nation by 2044. Cargill’s Protein North America marketing and insights team is leading the way in understanding the preferences and shopping behaviors of these growing consumer segments and the impact to retailers, and specifically the fresh meat case.
In this environment, the biggest opportunity for innovation in the dairy market is to formulate products for consumers who purchase both dairy and dairy-alternative products, according to a dairy flavors and ingredients report from market research firm Mintel.
Consumers under age 30 and consumers with incomes above $125,000 a year are less likely to avoid gene-edited foods, meaning foods created through technologies such as CRISPR, according to a study involving researchers from North Carolina State University, Iowa State University and the US Army Corps of Engineers.
The demand for organic fresh fruits and vegetables continues to climb, as consumers become more conscious of how their food is raised and what they’re putting in their bodies.
As clean label products from nationally recognized brands take up more and more space on supermarket shelves, private brands are having success in the clean label space too.