As important considerations in product development, Brie Buenning, director of marketing for Los-Angeles-based Aspire Bakery’s La Brea Bakery brand, said consumers are increasingly interested in how their food connects with their wellbeing, and they are looking for transparency when it comes to what is in their food.
The early days of the pandemic gave many consumers the opportunity to perfect their home baking skills, and consumers are still looking for ways to add quality bakery products to their at-home meals even as their schedules get busier.
Space in grocery store bakeries is always at a premium, and labor issues have provided challenges in staffing them. At the same time, consumers still desire fresh, high-quality baked goods at their grocery stores as a part of a one-stop shopping experience.
Grocery store bakeries serve as a popular option for convenient, fresh, and ready-to-eat items that can be purchased as a part of a one-stop shopping experience. At the same time, proper labeling of allergens along with the prevention of bacterial pathogens are essential to maintaining a high level of food safety in these bakeries.