Ridgefield, NJ-based Toufayan Bakeries’ current lineup of flatbreads for instore includes a Hearty White and Whole Wheat Flatbread, a Whole Wheat & Flax Lavash, Garlic and Original Naan, and Garlic, Original and Whole Wheat Tandoori, said Karen Toufayan, the company’s vice president of marketing and sales.
Like Kontos Foods, Toufayan Bakeries hasn’t sat back despite the market challenges related to the pandemic.
“We’ve expanded our flavor options and have one of the cleanest labels in the deli bread section,” Toufayan said.
The company’s original flatbreads continue to perform well in the market, but consumers are also interested in its unique offerings, such as Tandoori and Naan, she added.
“Our Tandoori and Naan options have had great reception as consumers continue to explore different cuisines at home during the pandemic, as well as utilizing them for casual use such as a pizza base.”
Even with the pandemic on the wane, consumers are still eating at home more than ever, Toufayan said, and flatbreads remain a staple for easy, quick meals, which has kept demand strong.