At the International Dairy Deli Bakery Association (IDDBA) show in Anaheim, Calif., June 4-6, barbecue trends popped up in several unexpected places.

As instore delis see more consumer demand for barbecue, many suppliers outside of the category are getting on board and incorporating barbecue flavors in new fusion products.

Barbecue Sushi

Hissho Sushi rolls on a black tray
Source: Hayley Hyer / Sosland Publishing Co.
Charlotte, N.C.-based Hissho Sushi showcased its innovative Banh Mi-Inspired BBQ Roll made with Jack Daniel’s Pulled Pork at the 2023 IDDBA show. It is available while supplies last through Sept. 24.

“Our collaboration with Jack Daniel’s Pulled Pork is a celebration of two iconic flavors — the smoky goodness of barbecue and the delicate artistry of sushi,” said Brian Kiel, Hissho Sushi’s chief operating officer. “As a company committed to innovation, we are proud to offer this enticing new roll, perfectly suited for the summer barbecue season.” 

Barbecue Hummus

Also at the show, White Plains, N.Y.-based Sabra Dipping Company introduced a new barbecue flavored hummus, made in partnership with Hunt Valley, Md.-based McCormick & Company, that uses Stubb’s Original Bar-B-Q sauce for the flavor.

Stubb's barbecue sauce and Frank's RedHot sauce net to a sign showing three new hummus flavorsSource: Hayley Hyer / Sosland Publishing Co.

A Sabra representative described the Barbecue Hummus as, “delicious hickory-smoked barbecue flavor with a smooth creamy texture — the perfect dip with bold flavor for guilt-free indulgent snacking.”

The Barbecue Hummus is set to launch in late August 2023 as part of Sabra’s new Bold Familiar Favorites (BFF) line that was developed to turn the flavors consumers already know and love into a healthy snack option that can pair well with anything from chips to crackers, wraps, sandwiches, burgers or fresh cut vegetables.

This article is an excerpt from Supermarket Perimeter's July 2023 issue. You can read the entire Barbecue feature and more in the digital edition here.