At the International Dairy Deli Bakery Association (IDDBA) show in Anaheim, Calif., June 4-6, barbecue trends popped up in several unexpected places.
As instore delis see more consumer demand for barbecue, many suppliers outside of the category are getting on board and incorporating barbecue flavors in new fusion products.
“Our collaboration with Jack Daniel’s Pulled Pork is a celebration of two iconic flavors — the smoky goodness of barbecue and the delicate artistry of sushi,” said Brian Kiel, Hissho Sushi’s chief operating officer. “As a company committed to innovation, we are proud to offer this enticing new roll, perfectly suited for the summer barbecue season.”
Also at the show, White Plains, N.Y.-based Sabra Dipping Company introduced a new barbecue flavored hummus, made in partnership with Hunt Valley, Md.-based McCormick & Company, that uses Stubb’s Original Bar-B-Q sauce for the flavor.
A Sabra representative described the Barbecue Hummus as, “delicious hickory-smoked barbecue flavor with a smooth creamy texture — the perfect dip with bold flavor for guilt-free indulgent snacking.”
The Barbecue Hummus is set to launch in late August 2023 as part of Sabra’s new Bold Familiar Favorites (BFF) line that was developed to turn the flavors consumers already know and love into a healthy snack option that can pair well with anything from chips to crackers, wraps, sandwiches, burgers or fresh cut vegetables.
This article is an excerpt from Supermarket Perimeter's July 2023 issue. You can read the entire Barbecue feature and more in the digital edition here.