GARNER, NC. — Butterball LLC announced the availability of its new Hearty Turkey Sausage.
The company said its butcher-style turkey sausage link would offer the same taste and texture of similar pork products. Butterball said the product would come in two flavors, Old World Smoked and Polish Style.
“The fully cooked smoked sausage category needs some sizzle, and we are going to deliver,” said Michelle Lieszkovszky, leader of new consumer solutions at Butterball. “Consumers expect healthy and delicious tasting turkey products from Butterball. They’ll crave the robust flavor and coarse texture of our Hearty Turkey Sausage. It’s everything that you'd expect from a traditional pork sausage, but with less fat. Retailers can now diversify their meat case selections with turkey sausage links, offering a flavorful and convenient alternative to pork or chicken.”
The gluten-free turkey sausage comes precooked and takes minutes to prepare on the grill or in a skillet or microwave. The sausage will be sold in 12-oz units with four links per package at select retailers. Butterball plans to expand retail distribution later this year.