Turkey category leader Butterball’s latest innovation is a line of premium snacks.
The line features three products pairing seasoned turkey breast slices with sweet and savory snacks, and is inspired by meal occasions:
- Thanksgiving seasoned turkey breast with stuffing bites and dried cranberries
- Citrus teriyaki seasoned turkey breast with sesame sticks and dried pineapple pieces
- Cajun seasoned turkey breast with cornbread crisps and dried apple pieces
“Snacking is a popular category that is already filled with many protein options, so we challenged ourselves to find a way to make Butterball Premium Snacks stand out on the shelf,” says Michelle Lieszkovszky, Butterball’s innovation brand manager for emerging innovation. “Moving away from the typical cheese and cracker varieties or the protein-only options often found in the snacking space allowed us to venture into more complex flavor combinations and offer unexpected snack components like cornbread crisps and dried pineapple. We’ve reimagined the snacking space and struck the perfect balance of coupling unique flavors with a strong nutrition profile.”
Each snack contains 100% all-natural turkey breast with 10 grams of protein and only 140-180 calories per serving.
Over the past two years, Butterball has emphasized a renewed focus on innovation in the turkey space with a newly created Innovation team to focus solely on new product development and identifying unmet consumer needs in the turkey space.
“There has been a significant demographic shift in recent years and the buying power of younger consumers means companies have to be constantly innovating to adapt to the changing demands and desires,” says Jeff Mundt, Butterball’s vice president of research and development and innovation. “It’s an exciting time to be innovating for a storied brand like Butterball. We’re always looking for ways to introduce fun and energizing creations that get people excited about new ways to enjoy a favorite protein.”