According to the 2023 Power of Meat study, value-added engagement and sales are on a multiyear growth path, said Rikki Ingram, director of fresh meats marketing for Tyson Foods.

“The value-added category skews heavily toward the convenience-seeking demographic, aligning seamlessly with the audience our current array of value-added products target,” Ingram said.

Tyson’s value-added product roster offers a comprehensive selection of both beef and pork options, she added.

Recent offerings include pork loin filets available in five different flavors and pork loin griller steaks available in steakhouse, herb and olive oil, homestyle rotisserie, teriyaki and Southwest.

Value-added beef options include street taco meal kits and hibachi beef with noodles.

Tyson prioritizes keeping a close eye on ever-evolving trends to find the best value-added solutions for its customers, Ingram said.

For instance, insights from Midan Marketing’s Meat Consumer Segmentation 3.0 research, which found that 47% of consumers enjoy experimenting with new food products, complimented extensive internal research by Tyson, has validated the company’s commitment to growing its seasoned and marinated portfolio.

Coming soon from Tyson in that product range: seasoned and marinated poultry, including portioned chicken breast filets, breast fajita strips, chicken tenders and thighs.

The company will also be expanding its beef offerings with seasoned and marinated sirloin steak bites and expanding its meal kit portfolio to include a pork medallion sheet pan kit.

“Consumers consistently seek products that offer convenient solutions for enhancing their meals and give them an opportunity to experiment with different flavor profiles and proteins,” Ingram said. “In response, we’re strategically expanding our current offerings in beef and pork while introducing chicken into our value-added portfolio.”

When retailers partner with Tyson Foods, she added, they gain access to a wealth of resources tailored to efficiently and accurately market the company’s products.

“For us, this partnership extends beyond a transaction. It’s about fostering a relationship that ensures our customers feel confident about the products displayed in their meat case.”

This article is an excerpt from the April 2024 issue of Supermarket Perimeter. You can read the entire Value-added feature and more in the digital edition here.