Bi-color 3-pound grape packs are a great option for the holidays, summer festivities and other special occasions, said Andy Kampa, general manager at Robinson Fresh.

Not all companies market bi-colors. Robinson Fresh has found, however, that a blend of both red and green is a great way to “appeal to the masses and give consumers the best of both worlds.”

Evolving to meet the changing needs of consumers is also key.

The rapid growth of e-commerce and online grocery shopping has compelled Robinson Fresh to connect with different generations of shoppers in different ways.

“We pride ourselves on staying ahead of the omnichannel curve, helping our customers reach the end consumer in a variety of appealing ways,” Kampa said. “Today’s grocery consumers expect more from their shopping experiences.”

It’s no longer enough, for instance, to offer an in-store experience and a separate online experience. Instead, retailers must deliver a seamless experience that works across multiple channels.

Today’s omnichannel shoppers, Kampa said, want to shop in the most convenient way possible, no matter their location, and they expect the connection between the physical and digital experience to be frictionless.

“Through Robinson Fresh’s full suite of supply chain services, we help retailers create an omnichannel approach to leverage both in-store and online marketing to driver greater overall awareness around grape programs.”

This article is an excerpt from the March 2024 issue of Supermarket Perimeter. You can read the entire Grapes feature and more in the digital edition here.