Food and beverage intelligence company Datassential has released its 10th annual list of food and flavor trend predictions for 2024 and beyond.

“Each year, our team of industry experts pinpoints the new foods, flavors and beverages gaining traction across the industry, from fine dining to fast food, bringing in information from our proprietary AI-powered platform that reveals trends even before they go mainstream,” according to Datassential.

This year’s Annual Trend report also features new consumer data around key themes like health, indulgence and value, generations from Boomers to Gen Alpha, and a high-level look at cuisine, tech, consumer, and operator trends.

Datassential has been predicting food trends for longer than anyone else in the industry, using a team of unrivaled experts, supported by a proprietary AI-driven prediction tool that boasts 98% accuracy.

Over the last decade, the company has correctly predicted the growth of flavors including yuzu, ube and gochujang.

10 flavors to watch for 2024

  1. Violet/Floral
  2. Mustard Seeds
  3. Spicy Ranch
  4. Caesar everything
  5. Spam
  6. Shawarma
  7. Shaved Ice
  8. Cresto De Gallo Pasta
  9. Mexican Beers
  10. Sweetened Condensed Milk

10 flavors in the Inception stage of Datassential’s Menu Adoption Cycle

  1. Amba
  2. Scamorza Cheese
  3. Checca
  4. Shiso
  5. Nepitella
  6. Sunomono
  7. Grains of Selem
  8. Nam Prik Pao
  9. Hojicha
  10. Toasted Rice Powder

This article is an excerpt from the January 2024 issue of Supermarket Perimeter. You can read the entire Flavor Trends feature and more in the digital edition here.