Making more informed customer-centric decisions, strategically personalizing and targeting promotions to the right customers and engaging new shoppers to drive larger baskets.
Those are among the expected benefits California grocery chain Save Mart expects through a new partnership with SymphonyAI Retail CPG, a SymphonyAI vertical.
Save Mart will use SymphonyAI’s suite of AI-powered tools, including CINDE Insights, Personalization and Promotions, Shelf Planning and Optimization, and Assortment Intelligence and Optimization.
In addition, SymphonyAI will help Save Mart drive deeper CPG collaboration through data syndication, enabling the retailer and key supplier partners to align more strategically using current, comprehensive data to best meet the needs and expectations of shoppers.
Through CINDE Insights, SymphonyAI Retail CPG’s prescriptive connected AI technology, Save Mart can also tailor assortments to localized customer demographics and buying habits.
With SymphonyAI Retail CPG solutions embedded into Save Mart’s operations, Save Mart gains deep customer insights across its stores and deploys fast-acting, predictive AI technology to respond to trends and customer behaviors, helping the company drive growth and better meet the needs of shoppers, according to Save Mart.
“The Save Mart Companies is thrilled to partner with SymphonyAI as its retail solutions strategically fit our growth plan around a customer-first experience driven by deep data insights,” said Shane Sampson, Save Mart’s executive chairman. “From past professional experience with SymphonyAI, I know that the ability to gather and offer exacting customer insights to our manufacturer partners as a single source of the truth is a game changer. It will help us be a better partner while giving our shoppers the personalized, intimate shopping experience they deserve.”
By working with SymphonyAI Retail CPG’s AI capabilities, Save Mart will have access to leading retail technologies that span multiple functions to create a customer-first connected view, added Mark Van Buskirk, Save Mart’s senior vice president for merchandising and marketing.
“Going beyond descriptive data to prescriptive, actionable results means we can focus efforts where they matter most and make better business decisions to support our customers.”
“We are honored to be selected by such a shopper-centric, forward-thinking retailer as The Save Mart Companies,” said Manish Choudhary, president and CEO of SymphonyAI Retail CPG. “The future of retail is the intelligent AI-powered retailer that deepens customer engagement while creating more collaborative, strategic CPG relationships., and The Save Mart Companies is leading the way to that future.”
SymphonyAI Retail CPG’s predictive and generative AI solutions span the retail value chain to highlight problems and suggest actions to fix issues such as out-of-stock products or develop smarter shelf plans to bring the intelligent, connected store to reality, Choudhary said.
Trusted by more than 1,200 leading retailers and manufacturers, SymphonyAI Retail CPG serves 15 of the top 25 global grocery retailers, the top 25 global CPGs and hundreds of national and regional retail chains. For more information on SymphonyAI Retail CPG’s capabilities.
This article is an excerpt from the November 2023 issue of Supermarket Perimeter. You can read the entire Inventory & Category Management feature and more in the digital edition here.