By offering sushi products in prepared foods, instore delis gain endless opportunities for creativity and innovation.

Not only does sushi offer so much to explore with flavors and textures, but it also has a unique visual appeal with its size, shape and colors.

Sushi has so much visual appeal that The Kroger Co., headquartered in Cincinnati, made a connection between sushi and florals.

In May, the company launched a partnership with Uber Eats to offer consumers the convenience of ordering custom-wrapped Bloom Haus by Kroger floral bouquets and sushi-related products — including sushi rolls and combos, dumplings, poke bowls and bottled sauces — for delivery.

“Kroger continues to bring customers additional ways to enjoy their favorite fresh products with zero compromise on convenience or value,” said Stuart Aitken, Kroger’s senior VP, chief merchant, marketing officer. “Now with Uber Eats, our customers have more options to quickly and easily order a California Crunch Roll for dinner tonight or send a fresh, premium floral bouquet just to say, ‘I’m thinking about you.’”

To promote the launch, Kroger offered two discounts on Uber Eats. Throughout May and June, Uber Eats users received 50% off Bloom Haus orders of $25 or more and 30% off sushi orders of $15 or more.

“Finding the freshest, highest-value treats — even for delivery — can be time consuming,” said Christian Freese, Uber’s head of grocery and retail across the US and Canada. “This new curated collaboration with Kroger across floral and sushi makes it easier than ever for people to treat themselves and others on-demand. Uber Eats helps to make life a little more effortless, and we’re happy to be working with the Kroger Family of Stores across the country to save time for what matters most — friends, family and loved ones.”

This article is an excerpt from the August 2023 issue of Supermarket Perimeter. You can read the entire Sushi feature and more in the digital edition here.