According to the just-release study, State of the Baking Industry conducted by Cypress Research, 42% of retail bakeries now carry croissants – a higher percentage than donuts or bagels.
Despite inflation, dollar sales in bakery are up almost 12% from last year, according to IDDBA Marketplace Report data from June, indicating that the instore bakery has indeed bounced back from COVID, said Paul Baker, founder of Manchester, UK-based St Pierre Bakery.
Manchester, UK-based brioche category leader St Pierre is set to launch a new non-brioche bake-at-home range, with authentic French baguettes and crusty rolls.