After 50 years of exhibiting at the PMA convention, the California Avocado Commission (CAC) is wrapping up preparation for this year’s inaugural Global Produce & Floral Show hosted by the International Fresh Produce Association (IFPA).

What is the most important thing grocery produce departments must do to stay successful going forward? We asked four industry leaders.

Jeff Oberman has been named president of the California Avocado Commission by the group’s Board of Directors, effective Oct. 10.

The California Avocado Commission (CAC) has found success connecting with consumers through social media platforms no matter the season.

The California Avocado Commission has promoted Angela Fraser to director of trade and legal affairs.