CAC has been focusing on consolidating consumer advertising and public relations activities from two agencies to one and bringing some PR and communications activities in-house.

Chef Brooke Williamson has developed two fresh and unique California avocado-inspired dishes for summer.

The limited space available for branding on produce stickers is a challenge for branding bulk fresh fruits and vegetables.

CAC shares the details of its marketing plans for the 2023 California avocado season.

Avocado shoppers spend on average two times more with avocados in their basket than without.

West Pak helps its retail partners identify missed sales opportunities and find other ways to elevate the avocado category with its “avo audits."

With a strong usage of Mexican handhelds including tacos, burritos and quesadillas, Cinco de Mayo represents another key consumption occasion to engage with shoppers.

To celebrate International Women’s Day March 8, the California Avocado Commission shared the stories of four women who work in the avocado industry.

After 50 years of exhibiting at the PMA convention, the California Avocado Commission (CAC) is wrapping up preparation for this year’s inaugural Global Produce & Floral Show hosted by the International Fresh Produce Association (IFPA).

What is the most important thing grocery produce departments must do to stay successful going forward? We asked four industry leaders.