Daymon’s 2022 Consumer Holiday Study, a survey conducted in October, found that 42% of Gen Z and Millennial consumers are hosting their own holidays this year, and their holiday shopping behavior is different than the older generations.
In 2022, American consumers are expected to spend an all-time high of 10.6 billion dollars for the Halloween season, according to Statista. This would be an increase of about half a billion dollars from last year.
Busy shoppers have a lot on their minds during the holiday season, while many are also looking to stretch their dollars. To help deliver on shoppers’ appetites for holiday fare such as hams and roasts, retailers must strategically support consumers’ budgets and capture their interest in value added meats.