As consumers demand more transparency from producers of the foods they eat and express increased concerns about not only their own health but the health and welfare of animals, demand for natural meats continues to surge.

Sustainable attributes consumers may be interested in range from on-farm practices to how a product is produced and processed, to on-shelf attributes.

Food and beverages formulated with a functional benefit took center stage at the Natural Products Expo East trade show that took place Sept. 28-Oct. 1 in Philadelphia where more than 1,200 brands exhibited their newest innovations.

Nearly half of shoppers put at least some effort into selecting plant-based food and beverages, and many expect to increase consumption in the future, according to data from FMI — The Food Industry Association’s inaugural “Power of Plant-Based” report.

“Health and wellness” has never been more important for Americans and for the suppliers of the foods they eat to help them meet their personal better-for-you goals.

The grocery fresh perimeter is so diverse, there are many lenses for studying the evolution of health and wellness over the decades.

Taste, nutrition and sustainability drive consumer perceptions surrounding clean label products. 

This is Natural Grocers sixth year celebrating National Organic Harvest Month.