Would you like fries with that? It’s a line that’s as firmly entrenched in the American consumer consciousness as any. What’s not as well-known is the sales philosophy that lies behind it: suggestive selling.
The bacon industry has changed a lot in the past decade and a half, says Neil Dudley, vice president of sales of Hamilton, Texas-based Pederson’s Natural Farms.
In honor of National Family Meals Month, the Food Marketing Institute is partnering with celebrity chef Robert Irvine on an initiative to get families to sit down together for meals more often.
Pork continues to grow in popularity with U.S. consumers, says Jason Menke, director of marketing communications for the National Pork Board, Clive, Iowa.