The use of a variety of influencers who share with their followers the benefits of avocados and messaging about California avocados is among the marketing tools the California Avocado Commission is using to mark the launch of California avocado season.
Leading market research firm Technomic will give a featured presentation at the National Restaurant Association Restaurant, Hotel-Motel Show May 18-21 in Chicago.
The California Avocado Commission has kicked off its 2019 California advertising campaign, which will focus on “premium Californians” and “super avocado users.
The organization is responding to the spread of African Swine Fever abroad, although the risk of introduction to the US swineherd is considered negligible.