The Kraft Heinz Co. has funded two years of research at the Wyss Institute at Harvard University in Boston that involves turning sugar into fiber in the gut, which reduces the amount of sugar absorbed into the bloodstream.
After much deliberation, the recommendation for added sugars in the Dietary Guidelines for Americans remained the same at less than 10% of total calories per day starting at age two.
An increased sophistication around sugar reduction is a trend driven by other food categories, according to Adam Pawlick, vice president of R&D at Dawn Foods, Jackson, Mich.
Pete Thomson, senior director of sales and strategy for Sugar Bowl Bakery, America’s largest minority-owned bakery, shares a key strategy for success in today’s complex marketplace, commenting about the future of freshly baked cookies and other fresh bakery products.