The number of US consumers cutting back on their grocery shopping as a result of inflation has grown during the past year, according to new research. 

In the recently released 2022 edition of Eating Patterns in America from The NPD Group, food industry advisor David Portalatin discusses six macro themes currently shaping the new realities of food consumption behaviors.

Fresh bakery sales are thriving in today’s “new normal,” ranking in the top three departments storewide as shoppers seek to elevate more frequent at-home meals and enjoy affordable indulgences in the face of economic uncertainty.

Nearly three in four beef-eating Americans can’t imagine giving up the taste of beef, and more and more are interested in beef with claims, according to new research from Midan Marketing.

Daymon’s 2022 Consumer Holiday Study, a survey conducted in October, found that 42% of Gen Z and Millennial consumers are hosting their own holidays this year, and their holiday shopping behavior is different than the older generations.

Consumers rank food and beverage as one of the most important industries when it comes to environmental impact, but many are unable to articulate what makes a product in the category sustainable.

As higher menu prices offset the value of discounts and promotions, consumers are taking less advantage of foodservice deals, according to The NPD Group.

Since the COVID-19 pandemic began, consumers have relied on e-commerce for making purchases, but that may be changing this holiday season.

Sustainable attributes consumers may be interested in range from on-farm practices to how a product is produced and processed, to on-shelf attributes.

In 2022, American consumers are expected to spend an all-time high of 10.6 billion dollars for the Halloween season, according to Statista. This would be an increase of about half a billion dollars from last year.