Hy-Vee RedMedia was designed to allow companies to customize omnichannel marketing strategies while providing consumers with a more personalized shopping experience.
Cheese Brothers sells its holiday and cheese boards and trays online, but the company’s best practices are applicable industry-wide, including in brick-and-mortar grocery stores.
"Video commerce is all about breaking down the traditional barriers between in-store and online customer experiences, and we are always exploring new, creative ways to cultivate that holistic experience," said Jason Holland, president of Firework.
In order to evolve and adapt to ever-changing consumer expectations, businesses need to take an end-to-end approach toward digital solutions, said Lesley Salmon, global chief information officer at Kellogg Co.