DAVIDSON, N.C. — Digital meal planning solution provider Grocery Shopii has appointed Lesia Stahl as its new vice president of sales.

Stahl’s prior experience involves leadership positions in sales at companies such as Inmar Intelligence, Accenture and TCC Global. She is also a board member of Women’s Grocers of America.

“Lesia brings a wealth of retail industry experience to Grocery Shopii in the perfect moment when we are growing rapidly,” said Katie Hotze, founder and CEO of Grocery Shopii. “She has a proven track record of being a strong leader and has the personality and work ethic to help keep our team motivated to take Grocery Shopii to new heights. Grocery Shopii has big goals for growth in 2023 and beyond, and we are excited to have Lesia championing our growth strategy.”

Stahl’s focus in her new role will be connecting with regional and independent supermarkets to communicate Grocery Shopii’s commitment to neighborhood grocery stores.

“I am thrilled to join Grocery Shopii,” she said. “Together, we will continue to help retailers drive loyalty and inspire shoppers with dynamic, shoppable recipe content while delivering an amazing online customer experience.”

Stahl’s first week in her new role began at the FMI Midwinter Executive Conference in Orlando, Fla.