ANAHEIM, CALIF. – Vineland, N.J.-based Rovagnati North America LLC, a division of Italian specialty meats producer Rovagnati, introduced a new line of nitrite-free meats at IDDBA ’23.

Other producers have nitrite-free meats, but Rovagnati is the only one to roll out an entire line, said Stefano Scarso, marketing and category manager.

The line consists of four nitrite-free versions of the company’s salami meats.

The meats taste the same as their conventional counterparts and have similar shelf lives, Scarso said.

Packaging includes a QR code on the front of the pack to educate consumers about the benefits of nitrite-free. 

For now, distribution is mainly centered on the East Coast, with some Midwestern accounts and plans to spread further west.