WOOSTER, OHIO – There’s a new beef product on the block. Certified Angus Beef (CAB) and Niman Ranch announced Certified Angus Beef Grass-Fed by Niman Ranch, an exclusive new product that combines the humane and sustainable practices of Niman Ranch and its network of independent family ranchers with the quality standards of CAB.

The partnership is touting the new grass-fed beef as “… well-marbled, tender, delicious and naturally raised without the use of hormones or antibiotics.”

“In a marketplace that is increasingly more competitive and crowded, the Certified Angus Beef and Niman Ranch brands together offer chefs and grocery stores the opportunity to provide a grass-fed option for those that are looking for it, with a product that is also tender, flavorful and juicy,” said John Stika, president of CAB.

John Tarpoff II, vice president of beef operations at Niman Ranch attributed the premium eating experience delivered by Certified Angus Beef Grass-Fed by Niman to top-end Angus genetics, quality pasture forages and animal care that minimizes stress.

“Consumers know that they are going to get a quality eating experience they can feel good about when they see the Niman Ranch and Certified Angus Beef brands,” Tarpoff said.

Certified Angus Beef Grass-Fed by Niman Ranch is currently only available in select markets. Chefs and retailers interested in trying the new product can contact their local distributor for more information.